The planning and development phase is a critical stage in the lifecycle of a hotel. It strongly impacts the total investment the project will require.

The investment must be in line with the future revenue and profit generating capability of the asset.
It is essential to be guided by a value mindset from the very beginning. This reduces the risk of over-investing into unproductive areas and avoids expensive changes during the construction phase.
Owners must also carefully consider the requests made by operators and brands. These may generate a return on the brand but harm the return on investment of the asset.
Whilst each hotel is unique, Lunasole Hospitality uses international industry benchmarks and best practices to guide the process and identify value enhancing opportunities.