LUNASOLE

Hospitality

Our Customer is

The Investor

Lunasole Hospitality was founded to help developers and owners of hospitality projects increase their returns on investment.

During the lifecycle of an asset, owners rely on many partners whose interests do not fully align with their own. Appointing an independent advisor is essential to preserve the investor’s interests.

Our Customer is the investor

Lunasole Hospitality was founded to help developers and owners of hospitality projects increase their returns on investment.

During the lifecycle of an asset, owners rely on many partners whose interests do not fully align with their own. Appointing an independent advisor is essential to preserve the investor’s interests.

Why Lunasole Hospitality

Lunasole Hospitality was founded to help developers and owners of hospitality projects increase their returns on investment. During the lifecycle of an asset, owners rely on many partners whose interests do not fully align with their own. Appointing an independent advisor is essential to preserve the investor’s interests.

Large hospitality consultants have a broad client base with different interests. On one project, they might consult an operator or a brand, on another one they might advise an owner. The large consultancy companies must protect their good relations with all industry participants in order not to jeopardize potential future business. This affects their ability to support investors. Lunasole Hospitality is different.

We focus on the investor: The developer and the owner.

CLOSING THE ROI GAP

Hotel projects often miss their target return on investment. Besides too much optimism in market projections, the most common causes are:

Excessive investment into non-commercial and low-return areas

Weak project management during the development phase

Poorly negotiated agreements with the brand and the operator

Mediocre performance by the operator

VALUE MINDSET

The two main phases in the lifecycle of a hospitality asset are:

Planning and development

 

Commercial operations

Both phases determine the return on investment and value of the asset.

Ideally, a hotel is developed from the beginning with a strong value mindset. This helps avoid excessive investment into non-commercial (back-of-the-house) and commercial areas which generate low returns. A value mindset also ensures that value-engineering exercises do not harm the future revenue generation capability of the asset. It also decreases the need for costly changes during the construction period which lead to budget overruns, delays and liability dilution.

After a hotel has been built and opened, during the commercial operations phase, many actions can be taken to improve the return on investment and increase its value.

Our Services

Planning & development support

Project management

Operator & brand search

Management & franchise agreement negotiation

Operator oversight & performance improvement

Asset management

Performance audit

Saudi Arabia market entry